Logo and Business Card Design

This was a competition I entered at HexiDesign where the client was a jewelry designer.

These were some of the words used to describe what they were looking for in a design:

Bold, minimalist, feminine, elegant, clean, edgy.

Then some the of the colours they wanted to explore were,

matte bronze/gold with a light green or white base.

[1] Sharp subtle serifs can suggest refinement and elegance. Having the letters P and Z intertwine was inspired by interlocking elements in jewelry design.

[2] The simple yet refined appearance of the typeface suggests elegance and appeal of

a piece of jewelry.

[3] Having the letters P and Z intertwine was inspired by interlocking elements in jewelry design. The rough, handwritten look of the typeface was inspired by the raw minerals and materials used to create a piece of jewelry. Contrasted by the simplistic typeface used for the name to promote elegance and refinement.

Creating a Corporate Identity

These corporate identities were created for a competition I entered hosted by Springleap.

An in-depth written description was very helpful in the design process.

Below are extracts from the design brief.

Identity characteristics of the brand:
Human, Trustworthy, and Authentic

Human: We treat our borrowers as people, not numbers.
Trustworthy: We are experts and advocates, and we always have our borrowers’
best interests at heart.
Authentic: We are building the company we wish was around when we had to take on student loans. CommonBond is by us, for us.

Here is an additional graph, which was supplied, to inspire the design.

Target market:
MBA students and recent grads of MBA, MD, JD, and
Engineering graduate programs from target schools.

N.B. Future products will not be restricted to student loans so our branding and messaging needs to be broader than students and education.

Exploring a Design Style

These illustrations are inspired by classic poster art.

I based my designs off some photographs my wife took.

1955 BMW Isetta 300

A stylised version of an iconic car.

Modelling, lighting and rendering done in Softimage. Textures created in Photoshop.Ciao!

A brief history of the Isetta:

"The Isetta is an Italian designed microcar built under licence in a number of different countries, including Spain, Belgium, France, Brazil, Germany and the United Kingdom.

Because of its egg shape and bubble-like windows, it became know as a bubble car, a name later given to other similar vehicles.

The BMW Isetta was in 1955 the world's first mass-produced 3-Litres/100km car. It was the top selling single cylinder car in the world, with 161 728 units sold."

- Sourced from Wikipedia -

Womens Health Survey Slides

These are a few slides I did for Womens Health after they sent me their sex survey results.

To see the other slides visit Womens Health SA

Logo Design and Typography

 These are a small collection of some of the logo designs I have recently created.

- McGarry Fashion was a logo I entered into a competition hosted by HexiDesign.

- Beyond the Wall was created for our travel blog where my wife and I travelled by bicycle through parts of Asia and South East Asia.

- In the Pink was designed for a client who's company produces organic food products.

- Bell event catering was a logo I entered into a competition hosted by HexiDesign.

- Ara Incubation was designed for a client who's company sells bird food.

- Ignore was a typography design done as a personal project.