Creating a Corporate Identity

These corporate identities were created for a competition I entered hosted by Springleap.

An in-depth written description was very helpful in the design process.

Below are extracts from the design brief.

Identity characteristics of the brand:
Human, Trustworthy, and Authentic

Human: We treat our borrowers as people, not numbers.
Trustworthy: We are experts and advocates, and we always have our borrowers’
best interests at heart.
Authentic: We are building the company we wish was around when we had to take on student loans. CommonBond is by us, for us.

Here is an additional graph, which was supplied, to inspire the design.

Target market:
MBA students and recent grads of MBA, MD, JD, and
Engineering graduate programs from target schools.

N.B. Future products will not be restricted to student loans so our branding and messaging needs to be broader than students and education.