Logo and Business Card Design

This was a competition I entered at HexiDesign where the client was a jewelry designer.

These were some of the words used to describe what they were looking for in a design:

Bold, minimalist, feminine, elegant, clean, edgy.

Then some the of the colours they wanted to explore were,

matte bronze/gold with a light green or white base.

[1] Sharp subtle serifs can suggest refinement and elegance. Having the letters P and Z intertwine was inspired by interlocking elements in jewelry design.

[2] The simple yet refined appearance of the typeface suggests elegance and appeal of

a piece of jewelry.

[3] Having the letters P and Z intertwine was inspired by interlocking elements in jewelry design. The rough, handwritten look of the typeface was inspired by the raw minerals and materials used to create a piece of jewelry. Contrasted by the simplistic typeface used for the name to promote elegance and refinement.