Sanlam Cape Town Marathon - Red Love Train Poster

I was commissioned by Endurocad to design this poster, which was based on an earlier design I did. The aim of this poster is to appeal to the participants taking part in the Sanlam Cape Town Marathon to join the Red Love Train, which is linked to the Red Sock Friday movement.

The Red Sock Friday movement is dedicated to making a difference, being passionate, inspiring others and being inspired. Check out the link to read more about this infectious energy. ShoOops!

Logo and Business Card Design

This was a competition I entered at HexiDesign where the client was a jewelry designer.

These were some of the words used to describe what they were looking for in a design:

Bold, minimalist, feminine, elegant, clean, edgy.

Then some the of the colours they wanted to explore were,

matte bronze/gold with a light green or white base.

[1] Sharp subtle serifs can suggest refinement and elegance. Having the letters P and Z intertwine was inspired by interlocking elements in jewelry design.

[2] The simple yet refined appearance of the typeface suggests elegance and appeal of

a piece of jewelry.

[3] Having the letters P and Z intertwine was inspired by interlocking elements in jewelry design. The rough, handwritten look of the typeface was inspired by the raw minerals and materials used to create a piece of jewelry. Contrasted by the simplistic typeface used for the name to promote elegance and refinement.

Creating a Corporate Identity

These corporate identities were created for a competition I entered hosted by Springleap.

An in-depth written description was very helpful in the design process.

Below are extracts from the design brief.

Identity characteristics of the brand:
Human, Trustworthy, and Authentic

Human: We treat our borrowers as people, not numbers.
Trustworthy: We are experts and advocates, and we always have our borrowers’
best interests at heart.
Authentic: We are building the company we wish was around when we had to take on student loans. CommonBond is by us, for us.

Here is an additional graph, which was supplied, to inspire the design.

Target market:
MBA students and recent grads of MBA, MD, JD, and
Engineering graduate programs from target schools.

N.B. Future products will not be restricted to student loans so our branding and messaging needs to be broader than students and education.